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Originally Posted by Chris
Or possibly Brawn refusing to change its name, if that was what Virgin was looking for?
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From the article
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The flamboyant billionaire said at Silverstone last weekend that he is unlikely to continue sponsoring Brawn GP next year, because the Brackley-based championship leaders' value has skyrocketed.
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I take it that that means it would now be to expensive for the level of sponsorship that he would want, no doubt as you say that includes renaming the team.