Thread: Coming Soon to Virgin TV (2009)
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Old 23-06-2009, 12:35   #1478
TheDon
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Re: Coming Soon to Virgin TV (2009)
Quote:
Originally Posted by one2escape View Post
Can Virgin afford not to? Sky are offering HD Boxes now if you buy TVs in Tesco. Its time for Virgin to either shut up or put up. It doesn't matter if its one channel or 50 then need HD programming and not On demand HD. While HD on demand is nice its not what we are after now. What is worrying for Virgin is that Living there own channel may not end up of Virgin in HD. This head in the sand approach isnt going to wash for much longer. Business deals can be done quick if they want to.
Yes, they can afford not to. Quarter on quarter they're seeing reduced churn, increased subs, and higher ARPU, all without HD. Why would they then sign deals to get HD that would LOSE THEM MONEY?

VM are a business, they can only sign deals that are financially viable for them, and if channels want them to pay a sum that is not viable for them to pay then they CANNOT pay it, it doesn't matter how many posts on a forum people make saying they should get HD no matter what, they can't. It's a business, it has to make more money from offering a service than it costs to supply that service.

I'd love to see more HD on VM as much as the next person, I have a nice big HD tv that's not getting used to it's potential, but at the same time I appreciate that VM can only offer channels that it makes financial sense for them to offer, and there's no way I'd want them to sign loss making deals just to get a few more HD channels when they could get better deals in future.
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