Cable Forum - View Single Post - Virgin Media to Launch World's First Unlimited Music Download Service

Ignitionnet · 17-06-2009, 13:58

Something that should be very much considered perhaps is that this is nothing more than PR and vapourware at this time, clearly released prematurely to get there the day before the Digital Britain report.

There is nothing particularly substantive that can be said about it all at this time. Virgin are trying to both impress the industry and impress their customers but right now there is not a massive amount they can provide. Universal may have wanted water marking (has this been confirmed yet?!) and temporary disconnection, other labels may want/demand even more.

This is an unlimited press release download service right now. It is highly, highly unlikely to go live with just the Universal catalogue and should be considered as a future plan which may or may not go live with the pricing, terms and conditions that have thusfar been mentioned.

There's no point in getting too emotional or defensive about this service. The only bit really that can be counted on is the service suspension part - this is something that can only get worse, it's not about to be lightened up through deals with other publishers. With the Digital Britain report in mind this is something Virgin are highly likely to bring in regardless in an attempt to avoid Ofcom climbing over them.

17-06-2009, 13:58	#102
Ignitionnet Inactive Join Date: Jun 2008 Location: Leeds, West Yorkshire Age: 47 Posts: 13,995	Re: Virgin Media to Launch World's First Unlimited Music Download Service Something that should be very much considered perhaps is that this is nothing more than PR and vapourware at this time, clearly released prematurely to get there the day before the Digital Britain report. There is nothing particularly substantive that can be said about it all at this time. Virgin are trying to both impress the industry and impress their customers but right now there is not a massive amount they can provide. Universal may have wanted water marking (has this been confirmed yet?!) and temporary disconnection, other labels may want/demand even more. This is an unlimited press release download service right now. It is highly, highly unlikely to go live with just the Universal catalogue and should be considered as a future plan which may or may not go live with the pricing, terms and conditions that have thusfar been mentioned. There's no point in getting too emotional or defensive about this service. The only bit really that can be counted on is the service suspension part - this is something that can only get worse, it's not about to be lightened up through deals with other publishers. With the Digital Britain report in mind this is something Virgin are highly likely to bring in regardless in an attempt to avoid Ofcom climbing over them.