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Re: Coming Soon to Virgin TV (2009)
But people are talking about it like premium TV is a god given right, it isn't!
Most of the HD stuff you're missing out on that's on Sky HD is either upscaled or simulcast on SD channels.
It's all money driven, ad revenue is down, broadcasters want to ensure revenue so they enter into exclusivity deals with pay TV operators.
VM are also in the unfortunate position that they inherited legacy networks from all the previous cable franchises and are having to standardise them before they can offer multiple HD channels and things for the future like SDV. This all costs money and on the back of the debt they inherited it's very hard to do.
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