Quote:
Originally Posted by moroboshi
The notion of taking an established brand (UKTV), flushing it down the toilet, and creating a fractured mess of random and utterly retarded channel names defies all logic. It's the polar opposite of how to create a brand.
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I was beginning to think I was the only one who thought that! at least before all these channels had the the prefix UKTV the public were aware they were the same brand, now they are a loose smattering of channels that it looks like a eight year old has named.
Add to all this the time and money this entire exercise has cost, and you begin to wonder if there is anybody at the helm.