[moroboshi]

Originally Posted by Media Boy

UKTV to rebrand UKTV Food as ''Good Food''

UKTV Food to become Good Food from June 22nd on Virgin Channels 260 and 261.

http://www.digitalspy.co.uk/broadcas...good-food.html

The notion of taking an established brand (UKTV), flushing it down the toilet, and creating a fractured mess of random and utterly retarded channel names defies all logic. It's the polar opposite of how to create a brand.