[Ignitionnet]

UK ISP Virgin Media Finds Brits Baffled by Broadband Jargon

The latest study of over 3,000 Internet users conducted by Virgin Media has revealed that 18% of online surfers don't know what broadband actually is, 53% thought broadband relied on having a phone line (satellite, Wi-Fi and Mobile Broadband solutions don't) and almost half are puzzled by the term meg (usually short for 'Megabit(s) per second' or 'Mb' - a measurement of broadband speed, though 8% thought it meant Megapixels).

To combat this problem Sir Richard Branson has announced plans to trial Virgin Media 'Broadband Schools', which will launch in cities that display the least amount of broadband knowledge and no doubt help VM increase its customer base too.