Quote:
Originally Posted by Ben Mcr
Did anyone see this in the original article?
Potts suggested Phorm may be forced to adapt the platform away from ISP-based targeting in a bid to survive. “It could use publisher data like Audience Science
and
while behavioural targeting specialists like Audience Science and Wunderloop deal directly with individual publishers to serve relevant and targeted ads based on their users’ surfing habits
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But it looks like this is not a box in the isp snooping on everything you do. If that's the case there is a much better chance of blocking this with software on your pc.