Cable Forum - View Single Post - Virgin Media steps away from Phorm as top sites opt out

BenMcr · 22-04-2009, 18:12

Did anyone see this in the original article?

Potts suggested Phorm may be forced to adapt the platform away from ISP-based targeting in a bid to survive. “It could use publisher data like Audience Science

and

while behavioural targeting specialists like Audience Science and Wunderloop deal directly with individual publishers to serve relevant and targeted ads based on their users’ surfing habits

22-04-2009, 18:12	#11
BenMcr Inactive Join Date: Nov 2006 Location: Manchester Services: 360 x2, Maxit TV, Sky Sports and Sky Cinema. Gig1 Posts: 17,929	Re: Virgin Media steps away from Phorm as top sites opt out Did anyone see this in the original article? Potts suggested Phorm may be forced to adapt the platform away from ISP-based targeting in a bid to survive. “It could use publisher data like Audience Science and while behavioural targeting specialists like Audience Science and Wunderloop deal directly with individual publishers to serve relevant and targeted ads based on their users’ surfing habits