Cable Forum - View Single Post - Virgin Media steps away from Phorm as top sites opt out

MovedGoalPosts · 22-04-2009, 13:21

The phrase "out of the frying pan into the fire" springs to mind.

The simple problem is that the service providers and content providers need funding if they are to operate. Ideally the ISPs should be able to cover their costs from subscriptions. Web content however, frequently relies on advertising, or alternatively has to be the closed shop of a subscription service. If the model is based on advertising the returns for many sites don't cover costs. Even a site as big as this can only survive because the team operate as volunteers.

The devil needs to be in the detail as to how this can be implemented without users being concerned about their privacy. Is it any wonder that users have a general distrust of anything that smacks of big brother technology? We all are subject to spam, we've all heard of government and other websites failing to keep private data secure.

22-04-2009, 13:21	#7
MovedGoalPosts Inactive Join Date: Jun 2003 Location: 127.0.0.1 Age: 61 Posts: 15,868	Re: Virgin Media steps away from Phorm as top sites opt out The phrase "out of the frying pan into the fire" springs to mind. The simple problem is that the service providers and content providers need funding if they are to operate. Ideally the ISPs should be able to cover their costs from subscriptions. Web content however, frequently relies on advertising, or alternatively has to be the closed shop of a subscription service. If the model is based on advertising the returns for many sites don't cover costs. Even a site as big as this can only survive because the team operate as volunteers. The devil needs to be in the detail as to how this can be implemented without users being concerned about their privacy. Is it any wonder that users have a general distrust of anything that smacks of big brother technology? We all are subject to spam, we've all heard of government and other websites failing to keep private data secure.