Quote:
Originally Posted by Flyboy
Not sure about that. Casual channel hoppers may not be too interested in sponsorship identification. It has been long proved that consistency with visual branding is far more effective than just casual observation. The "casual observer" is likely to be more interested in the action from the race, rather than who is displaying their brand on the car.
That said, perhaps more night races could be considered. I really enjoyed the Singapore GP last year. It really did add an extra dimension to the tension.
P.S. And Aunty, if you are watching, please, please, please give us F1 on HD!
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As I understand, the BBC would like to show F1 in HD.
As for the comments about night races, I was actually thinking more along the lines of when the viewers will be asleep. If they hold (say) the Singapore race at 1pm local time, then in some of the countries that watch F1 most, it will be night and a lot of their potential viewers (casual or not) will be asleep. The sponsers will not like that as it will reduce their potential market.
As for the casual observer being more interested in the action rather than the sponsorship, this is true. But if they are seeing a selection of logos consistantly for two hours then that may influence their buying decisions (subconciously rather than conciously). Indeed, that is how sponsorhip works.