Virgin Media to launch ''Ads on Demand''.
Virgin Media is to roll out targeted ads across its VoD service, following the conclusion of its first trial of VoD advertising to 100,000 Virgin Media-subscribing homes in north London.
More than half (54%) of the triallists reacted positively to the VoD ads, while 65% preferred to view ads before VoD clips. VoD ads lasting 30 seconds were most popular.
Also, 42% of respondents said ads were worth watching if they were relevant to the programmes chosen, for example haircare ads being shown before shows such as Britain's Next Top Model or ads for homewares after Grand Designs.
Virgin has not put any dates on when they will add it.
http://www.mediaweek.co.uk/news/8982...-London-trial/
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Liverpool FC TV is having an Freeview day on Virgin Channel 544.