Quote:
Originally Posted by Stuart C
The amount of channels is not really that relevant. The main problem is that (for sponsorship reasons), F1 needs a lot of viewers. This isn't gonna happen if the countries with the largest potential audiences are in darkness when the races happen. The hardcore fans will happily stay up, and some others will happily record it to watch later, or use services like iPlayer, but they also need the viewers who might just glimpse it while channel surfing.
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Not sure about that. Casual channel hoppers may not be too interested in sponsorship identification. It has been long proved that consistency with visual branding is far more effective than just casual observation. The "casual observer" is likely to be more interested in the action from the race, rather than who is displaying their brand on the car.
That said, perhaps more night races could be considered. I really enjoyed the Singapore GP last year. It really did add an extra dimension to the tension.
P.S. And Aunty, if you are watching, please, please, please give us F1 on HD!