[Physci]

bid tv, price-drop tv and speed auction tv sold:

http://pressoffice.virginmedia.com/p...2090&highlight=

AURELIUS Acquires British Home Shopping Specialist sit-up Ltd. from Virgin Media


Purchase of all shares from Virgin Media Second acquisition of a home shopping television network

• Purchase of all shares from Virgin Media
• Second acquisition of a home shopping television network

MUNICH--(BUSINESS WIRE)--Apr. 1, 2009-- Munich-based industrial holding AURELIUS has acquired sit-up Ltd., the UK’s most innovative home shopping retailer, from Virgin Media (NASDAQ: VMED). The signing of the acquisition agreement and transaction were completed today.
With its three digital home shopping channels bid tv, price-drop tv and speed auction tv, the company’s live programs are available to viewers in more than 20 million homes throughout the UK. Launched in 2000, sit-up Ltd. generated revenues of GBP 242 million in 2008.
Dirk Markus, CEO of AURELIUS, comments on the rationale behind the transaction: “Since our acquisition of RTL Shop in Germany, we have become very familiar with the home shopping business model. We are excited about extending our presence in this market, especially since this is one of the few areas of growth in retailing.”
The purchase price or terms of the agreement have not been disclosed. The divestment will not have a material impact on Virgin Media’s OCF (specified below).
Notes on OCF
OCF is operating income before depreciation, amortization, goodwill and intangible asset impairments and restructuring and other charges. OCF is a non-GAAP financial measure. Please see Virgin Media's fourth quarter 2008 earnings release for a reconciliation of non-GAAP financial measures to their nearest GAAP equivalents.
About AURELIUS AG
Munich-based AURELIUS AG acquires medium-sized companies and subsidiaries that no longer belong to the core business of their previous owners. AURELIUS also takes over companies with complex initial structures and actively continues to develop them. With the aid of a specialized task force, the company raises the value-added potential of its subsidiaries for the benefit of all involved while at the same time observing the associated social responsibility. The shares of AURELIUS AG are traded on the open market of the Frankfurt stock exchange (ISIN: DE000A0JK2A8).


Source: Virgin Media
AURELIUS
Ingo Middelmenne
Investor Relations & Corporate Communications
Phone +49 (89) 544799 56
Fax +49 (89) 544799 55
ingo.middelmenne@aureliusinvest.de
or
Tavistock Communications for Virgin Media
Matt Ridsdale
Phone +44 (0) 20 7920 3150
mridsdale@tavistock.co.uk
or
Lulu Bridges
Phone +44 (0) 20 7920 3150
lbridges@tavistock.co.uk