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Originally Posted by moroboshi
"starting to become..."! They've been out of the running on the TV front for years. I'm surprised they even bother to keep the TV service running at all anymore.
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Perhaps because it's the most popular pay tv service in their not to shabby 12m addressable homes. Perhaps because, if given a choice, most people actually opt for Virgin TV over Sky TV.
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They'd do better just to finally put it out of it's misery and focus on improving their badly over burderdened broadband offering.
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That would be their badly over overburdened broadband offering that wipes the floor with Sky, BT, O2/Be and every other ISP in the UK, that will still trash BT FTTC when it fully rolls out at less than half the speed of Virgin Media in 2012. But why settle for one, when you already have two 'hero' products. Remember, TV/VOD along with broadband are the two areas where Virgin claim superiority over others, two areas where they claim to offer a 'richer' offering than their rivals.
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Freesat and Freeview will be fine for most, and for those who want a real premium TV service then Sky HD is there for them.
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Those that want a choice (including the Home Secretary) are more likely opt for Virgin TV which offers the most comprehensive pay tv and largest ppv porn service on UK TV. V+ was the fastest selling HD DVR in VM areas in 2008 and the best selling Sky DVR does not even support HD, not today, not ever.
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Competition would be nice of course, and I'll never subscribe to Sky personally due to the Murdoch factor, but Virgin have made it crystal clear that they have no intention of ever competing. Frankly when a free service (FreeSat HD) is better than a paid service (Virgin) it's all rather embarassing.
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Virgin have said no such thing, they not only compete with but beat Sky in their addressable areas where the number one broadband isp is virgin, the number two fixed line telco is virgin, the number one pay tv service is Virgin, the number one TVoD service (in the entire country) is Virgin and the best selling HD DVR in 2008 was called V+. As for HD, Virgin have already stated that subject to a satisfactory outcome of Ofcom's pay tv review and with the analogue tv closure they will not an only meet Sky for HD, but most likely beat them same as they have always done with the overall TV service, more so since Jan 05 when NTL and Telewest launched what is now the most advanced TV on demand service in the UK.