Here is what Virgin have to say about it.
All change!
We've retired our Broadband Extras service so it's no longer available. If you want to find out what's happened to individual Broadband Extras services check out
www.virginmedia.com/broadbandextras/faq
My Stuff* our exciting new service which is free to all new and existing customers on Broadband Size: M and above will be along shortly. It lets you:
Securely backup your files, photos, video and music online
share stuff with your friends and family
order photo prints for FREE**
* Terms and Conditions and Acceptable Use Policy apply
** Free photo prints for the first 12 months
Here is a link that tels you Broadband Extras is no more as well.
http://www.virginmedia.com/broadbandextras/