[BBKing]

Hmm. The PCC are obviously toothless, but a few emails saying 'While not a reader I was interested to discover a campaign by public spirited internet bloggers to draw attention to how low your journalistic standards have sunk,specifically around Paula Murray's invasive non-story about Dunblane survivors. I shall be considering writing to your advertisers to inquire if they're happy to be associated with this kind of below the gutter journalism' might be interesting.

In other words, since the official watchdog is toothless and can never actually hurt them, you make your own, which can, in the pocket during a severe advertising downturn. It has the added advantage of not being a government censorship scheme - the last thing we want is the Home Office drawing up some kind of licensing scheme for the media, however bad they are - this is Britain, not China. Doing it ourselves makes that less likely, of course.