Quote:
Originally Posted by BenMcr
In that case why isn't it 'still Cable & Wireless' or 'still Cable London' 'still Videotron' etc
How long does it have to be a different prices, products, policies, computer systems, managment etc BEFORE it loses the 'it's still just X company'?
At this stage I would say the only thing that IS still the same as the physical wires - everything else is different
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You're misunderstanding the point somewhat. There is a common misconception that Virgin somehow bought up NTL/Telewest then came in and made changes. That is not true. The Virgin branding is in use because NTL/Telewest bought a licence to use it.
However, on the point about what the nature of a company is ... I used to work for a large hotel company that had, over the years, bought up a number of others. Whenever I visited one of the hotels, I found staff who would identify themselves with whichever brand was over the door when they started working there. In some cases this could have been 10 or 15 years ago. Sometimes the hotel brand had changed twice in the intervening years.
Business culture does change over time. It probably wouldn't be fair to talk about Videotron or Cable London. But the NTL and Telewest brands were removed from the letterheads barely 2 years ago and many, many people, especially in management and senior management, were part of one or the other of those companies.