Quote:
Originally Posted by Andrewcrawford23
Arthur i want a soruce that prove that because the lastest qauter results suggest a increase for virign for v+ users not a decline
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Indeed.
Just to completely blow Arthur's point out the water, they showed churn was DOWN, from 1.4% in Q4 2007 to 1.2% in Q4 2008 and TV has a decent amount of net additions (44,500 in the quarter) and V+ subscriber numbers also continues to grow (52,800 more in Q4 alone) taking the total to 521,500.
Interestingly in the conference call they made a point to say that churn in V+ users (the very users you'd expect churn to be high in, if they were all leaving for sky HD) is the lowest of all groups.
I'm struggling to see where, other than on forums, there is a mass exodus of people from VM to Sky for HD?
Your average subscriber doesn't really care too much about HD. This is shown by the fact that of Sky's 9 million subscribers less than 600,000 of them have Sky HD. That's less than 6%. If less than 6% of Sky's subscribers care about HD, and many of them will have been people who picked their service because of the availability of HD, how many of VM's do you think do? And even if they do, how many will be willing to give up VOD for it? (Just for a comparison, nearly 52% of users access VOD)
The amount of noise on here about HD is because users on a forum are not your average subscriber, there is always going to be a disproportionate amount of people with issues with the service due to the nature of the forum.