Thread: On Demand
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Old 08-03-2009, 14:15   #4
sammyjayuk
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Re: On Demand

VM probably don't buy the rights to the entire catalogue of a certain programme, I expect it's done by series, groups of series or perhaps even packages of groups of series of groups of programmes! Also, I would imagine that more recent series cost more.

The content providers will also have a hand in this, as they won't want to cannibalise DVD sales or lessen the value of a programme to a linear channel by having a programme permanently available on demand.

There are probably technical issues, as well. Storage being the biggest, if they really do have 2000 hours. Given how much VM say on demand is being used, I can't see hard drives being fast enough, so they'd need terabytes of fast RAM - which must be astronomically expensive. Basically, VM may not be able to actually make every programme they have the rights to put on demand available all at the same time.

In short, don't expect anything to change any time soon. Content providers will always be fiercely protective of their right to control their content, and VM doesn't have all that much money (minus several billion, actually).

Sam
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