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Originally Posted by JethroUK
here you've only included Sky & VM - whereas i also included freeview PVR - earlier you even quoted VCR & DVD
*everybody* has one or tother and either method means they can skip ads and i still maintain that's where/why advertising money has disappeared - without which commercial TV cant survive
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Yep - and I gave a reason for excluding Freeview+, namely that it's relatively new and has fewer users than the other two. In fact it was revealed in January that 900,000 have been sold, so if you like we could up the number of '+' users in my calculations to 4.5 million. It doesn't really make a huge difference.
I excluded old-fashioned timer-based home recording (which DVD recorders are, just as much as VCRs) because this has been widely available to households for well over 20 years now, yet ITV's troubles are recent - from which I conclude, people recording ITV and zipping through adverts is not really what's behind their problem.