Quote:
Originally Posted by Chris
.....They might add an extra half-million to a top-rated show that got 7-8 million 'live' viewers....
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5% viewer using PVR?
I dont think so!
Personally i dont even *know* anybody that doesn't have PVR (Sky+ V+ or freeview) & that's 100% - even my one million year old dad has PVR
Quote:
Originally Posted by Chris
.....ITV's real problems have come from an overall shrinkage in the number of people watching TV.
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i'd still maintain that loss of commercial money (on commercial TV station) is main problem (i wouldn't pay for an advert i know people will skip) - however i would pay a premium for an advert that people *must* watch
.