Quote:
Originally Posted by JethroUK
I think PVR's & VOD (ability to skip ads) owes much to the demise of commercial TV
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Not really - with viewing figures, the difference between overnights and finals which come a couple of weeks later and include time-shifted viewing are not that big. They might add an extra half-million to a top-rated show that got 7-8 million 'live' viewers on the overnight ratings. VOD and PVRs are great but they are still small fry when you consider the overall size of the TV audience in the UK.
ITV's real problems have come from an overall shrinkage in the number of people watching TV, the growth of digital commercial channels which are eroding the ratings for all the public service broadcasters, several years of unimaginative, stodgy commissioning decisions and, more recently, a nasty recession which has caused the bottom to drop out of the advertising market.