Quote:
Originally Posted by KnightRider
With the build up to ITV Player coming onto VM I think the current catch up content is very disappointing. I know that ITV may not have the rights for catch up to a lot of the programming they show but a lot more is available on line. With the news of today from ITV I would think that the more programs of theirs they can promote on any platform the better. Getting people interested in various series through catch up can only boost audiences for future episodes to help in generating future advertising revenue.
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I agree - There's so much more available online - i took a look on launch day and haven't looked since
I think PVR's & VOD (ability to skip ads) owes much to the demise of commercial TV
but the solution seems plainly obvious - VOD with compulsary adverts (no-skip as per live TV) - from an advertisers prospective it's the *best* way to advertise
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