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Re: Virgin Media prepares to offload its content division
Why sell a profitable and successful business, VMTV, to pick up shares in an unprofitable and unsuccessful one, ITV, even at a discount?
There's a good reason why ITV's shares are cheap.
I will still run with that VM are as a whole clearing the decks to be sold and the TV division may not have been as attractive to other cablecos / private buyers as the rest of the company.
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