Re: HD content or VOD?
Overall, I'd prefer more linear HD. The exception to this is the iPlayer. Because BBC HD is such a bizarrely run channel with scheduling clashes and things I think iPlayer HD (that we'll hopefully get later this year) would be a very good addition with 90% of the programmes on for 7 days (never 100% due to rights issues). I think from a customer base point of view a lot of people out there clearly don't get the nature of BBC HD and miss programmes on it and so iPlayer HD would be wildly popular, not least because recordings take up a vast amount of space so a reliable watch once catch up service would be really good.
I would rate HD catch up on demand of other channels (if we ever particularly go down that route) above randomly added snipets of series on tv choice or more on demand.
But first and foremost would be the HD in a linear HD format. One of the reasons for this is movies and sports are such a biggie and aren't ever really going to feature on VOD (filmflex doesn't count as it's expensive). ITV HD and C4 HD show about 3 films a week I'd consider watching if I had them in HD.
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