Quote:
Originally Posted by Horizon
No, the ads are fixed, they can't be fast forwarded.
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I've actually been wondering about this. It wouldn't be too bad if it was perhaps 15-30 seconds of ads, but a full ~4 minute ad break that you couldn't fast forward through would be hell, and very unpopular I'd imagine.
This is one of the reasons why I'm all for using VOD technology to show personalised TV ads - ITV, C4 and the rest are dependent on ad revenue, and if they can prove (well, not 100% prove obviously, but reasonably demonstrate) to the advertisers that ads are getting shown to people who are actually interested in the product, it logically follows that they could charge more for showing them.
For example, it's pointless showing
me debt consolidation (my debt is fine in bite-sized chunks, thank you very much!), personal injury (if I've been hit by a car or something, I was more than likely not looking where I was going) and car (even if I was about to learn to drive - which I'm not - there's virtually nowhere to park in a city centre and anyway I certainly wouldn't be stupid enough to buy a brand new car as my first) ads. However, bombard me with ads for the new MacBook (hmm, perhaps debt consolidation might not be so irrelevant!) and the Palm Pre, when it arrives here (I'm a shameless Apple fanboi and I love my iPhone, but I really did love my Treos just as much) and you'd be onto something...
Sam