I found this interesting, a survey on HD conducted for
Channel 4 (sections 6 and 8)
Quote:
Programme genres viewers are most interested in watching in HD
Films 60%
Wildlife Programming 49%
UK Dramas 47%
UK Comedies 47%
History Docs 46%
Science Docs 42%
News 41%
Sport 40%
Soaps 40%
Current Affairs 29%
US Comedies 28%
Leisure/Lifestyle 28%
Education 26%
US Dramas 26%
Kids Programming 19%
Reality tv 18%
Arts programming 17%
Religion 9%
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I think this shows that demand is there for high definition and it's quite interesting that people are interested in a lot of stuff that might not be the top priorities of enthusiasts. That or people haven't got a clue what they want, who knows.
Anyway I don't agree with calling High Definition a new market any more. Since about the middle of 2008 High Definition is gossiped about by non-enthusiasts whereas it wasn't before that. This suggests to me there's vast amounts of untapped potential. For VM this suggests to me they need about 6 HD channels to carry them into 2010 otherwise they're going to get slaughtered next year when freesat gets the content rammed up.