Re: UK TV GOLD lost from Analogue service
Sky effectively gave away digital bxoes, partly to see off the challenge from On Digital. They charged £40 to go digital, with the £40 being the installation charge. It worked and On Digital was gone within three years and Sky closed down its analogue service, as said, in 2001.
Cable launched its first digital product in 2000 - cable & Wireless - but the cost of the mergers nearly put cable out of business. If cable had have had the money then it probably would have launched on demand services several years before it did and by now cable analogue would have been long gone. This gave Sky the opportunity to get well ahead way ebfore cable was able to and in truth cable has only competed with Sky since VM was created two years ago.
Thinking about it, I would never have ahd cable until recently becasue it was an ifnerior product. Now I'd have cable over Sky anyday as I think VM is far better value for money than Sky.
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