Discovery is to launch a new channel called 'Discovery Shed' next month, it has been announced.
The new service, which goes live on March 20, aims to be "the place for men who like good old practical activities to escape to".
The new addition takes the number of distinct channels in Discovery's UK portfolio to 12.
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Media Boy thinks: unless Discovery Shed is an new name for Discovery Realtime Extra it may not launch on Virgin TV.