Funnily enough I understand that position. I really rate ITV HD and C4 HD because of the number of films they put on. With increasing content I don't know why people moan about them (other than not having them). They put on a lot more films than BBC HD. Decent small mix of content for free there. I'm not one of these people who ever watches of gets excited about FX or Sky1. If the price of the V+ doesn't drop from £150 I will recommend to a friend to get freesat HD and drop VM entirely.
I doubt the subscription is going anywhere

.