Virgin are never going to have a good uptake on this product as it stands atm, sure your going to get people saying i've got it and downloads great on it (yes atm it might be with no app throttle or stm but WILL be capped faster in the long run), high installation fee which i got stung with years ago when broadband was new then they decided free installation which peed me off.
I just got my utilites bills in this month and with exception of water rates have doubled (god help anyone who hasnt recived there bills yet

) which to the average user puts more pressure on them to downgrade as they havent got as much cash to flash about and my vm bill is classed as another utility bill (thinking of downgrading myself now for this reason).
So for pounds on promotion and pence on product skimping 50mb from virgin wont be attractive for a good while for many, cant wait to see the uptake figures in next vm statement should make interesting reading like i said months ago.
Vm seem to be high on the ways to pee the customer off (stm, app throttling, possible monetirising the customer, bad support), while hovering the finger of doom over self destruct, perhaps if vm actually listened to what customers wanted and delivered it they would be in a much stronger position as they are now.