Thread: Virgin Media Changelog
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Old 12-12-2008, 09:09   #268
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Post Re: Virgin Media Changelog
Quote:
Originally Posted by Media Boy View Post
Virgin Media may need to rename the following channels very soon Info from Ofcom.

From - To - EPG Channel number
Bloomberg - Bloomberg Television - 609
The Box - Box - 335
CITV Channel - CITV - 734
Sci-Fi Channel - SCI FI - 135
Hmm! It makes sense to drop the superfluous word 'Channel' although I don't see the need to drop the word 'The'. As for 'Bloomberg', the addition of the word 'Television' (wouldn't 'TV' have done?) must be to distinguish it from other Bloomberg services (radio, online, mobile perhaps?).

Remember the trend in expensive but pointless or even disastrous rebranding that went on a few years back (Hunt is on for world's worst rebranding)? More recently, government departments and agencies have been doing it too, in some cases, by adding the word 'and' (e.g. 'Maritime and Coast Guard Agency') presumably resulting in huge expenses in new signage, stationery etc. Why?
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