Quote:
Originally Posted by Chris
This is a non-story. All ITV is doing is announcing it won't bid for the next set of rights once the current deal expires in 2009, and telling us what it's going to do instead.
The race will just end up back on the BBC in all probability.
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At last someone read the story
Nothing like telling your competitors that you wont be bidding so they can lower their bids
---------- Post added at 11:58 ---------- Previous post was at 11:56 ----------
Quote:
Originally Posted by Chris
That's simple economics. There's more money to be made out of football.
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One race per year? At a time when they cant show live football. Sounds like smoke and mirrors to me, lets face it, it gets poor audience figures and therefore they cant charge too much for adverts when the race is on.