03-12-2008, 17:59
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#6
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Join Date: Jul 2006
Location: Media Boy UK HQ
Posts: 15,091
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Re: BBC facing battle to keep Olympic Games.
From Media Guardian:
Quote:
The culture secretary, Andy Burnham, has said the list will be reviewed. In addition, by 2014 digital switchover will have taken place and the list may no longer exist in its current form.
The BBC could face possible bids from public service broadcaster ITV and satellite broadcaster BSkyB.
Sky will have 95% reach across the country by 2014 - one of the key criteria to qualify to screen listed sporting events - although it would have to air the events on free-to-air channels.
As a pay-TV operator the move would require a significant shift in strategy.
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