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kar · 20-11-2008, 17:20

Two other things I found interesting

a) In the last 18 months, average data use has increased 80%. It would seem then that their 'fair use' threshold of limiting data rates after 'excess, abnormal' use should too increase to reflect that, no?

b) They are positioning their 50meg service not so much at enthusiasts, although they want them too, but at the broader market of families. They are going to market it as a service that can be used by multiple people simultaneously while remaining fast.

Of course it will remain fast until they cross the STM threshold after Lisa has been streaming something off IPlayer for an hour, while Johnny is playing XBox live and Dad browsing media rich websites.

On the face of their investor presentation their STM policy is quickly going to become a blocker for some of their marketing aims.

20-11-2008, 17:20	#2
kar Inactive Join Date: Nov 2006 Posts: 30	Re: Virgin Media investors presentation Two other things I found interesting a) In the last 18 months, average data use has increased 80%. It would seem then that their 'fair use' threshold of limiting data rates after 'excess, abnormal' use should too increase to reflect that, no? b) They are positioning their 50meg service not so much at enthusiasts, although they want them too, but at the broader market of families. They are going to market it as a service that can be used by multiple people simultaneously while remaining fast. Of course it will remain fast until they cross the STM threshold after Lisa has been streaming something off IPlayer for an hour, while Johnny is playing XBox live and Dad browsing media rich websites. On the face of their investor presentation their STM policy is quickly going to become a blocker for some of their marketing aims.