Well not really a suprise and maybe the first signs is the barb figures they show significant surgence in terestial figures.
http://www.barb.co.uk/viewingsummary...viewingsummary
The only channels who seem afloat are ones on freeview even SKy gettin g little bit of hit with SKy Sports dropping in numbers and Sky sports news depsite it being a freeview channel. Although this maybe down to people getting ready not having it as believe its going off air.
Thing is if people believe the best channels are on freeview and what Sky and virgin offer is not value for money then sure Both during credit crunch will lose.
Then there is freesat which equally good option.