Quote:
Originally Posted by m419
The only real reason NTL probably want to use the brand for is that increases the valuation of the company. NTL has orginally been using the brand since 1996 when Virgin Group and NTL-Cable Tel launched Virgin.Net and then NTL acquired Virgin's 50% stake in 2003 and Virgin Mobile in 2006.
I reckon that if they didn't use the Virgin name, the would have used 'Telewest' 'Blueyonder' or NTL:Telewest or even Eurobell.
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Part of the agreement for the purchase of Virgin Mobile was a swap of shares so the Virgin Group became (at the time) the biggest shareholder in ntl:telewest. Along with that came the licence to use the Virgin brand.
Personally I think the main reason for the use of the Virgin brand was Sir RB. The opportunity to move into Media was too good to pass up
As far as I know, the reason the the business side of Virgin Media (which includes the Uni business) haven't taken on the Virgin name is that the Virgin group focus isn't the same as ntl:telewest.
The Virgin brand has a good reputation for consumers. the ntl and telewest brands apparently have a good standing with businesses