Quote:
Originally Posted by on in an hour!
1 complaint from sky,2 from joe public,hardly an outcry!! 
VM are claiming their through speed can be reached whereas other ISP's claim 'up to' speeds,(which have never been proven extensively)the ASA ruled that the public wouldnt be able to differentiate between the 2 so found in favour of the 3 complainants..beggers belief..seems ASA think we are all thickies. |
How many people though can be bothered to write to the ASA, how many even know they exist?
The tabloid angle of the article is pants, and the ASA's understanding of broadband is dubious, however here they're probably about right.
Remember also that all ISPs advertise 'up to' for various reasons - have a closer look at the adjudication and note that even VM's 20Mbit tests through Epitiro averaged around 10Mbit.
While the ASA may think we're all thickies nearly all advertising people do, it's their job
---------- Post added at 18:30 ---------- Previous post was at 18:27 ----------
Quote:
Originally Posted by deltanine
Its a shame that they got `slapped down` for basically the ASA dumbing down the british publics understanding of broadband speeds.
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I think you overestimate the British public's understanding of broadband speeds there, it's why DSL advertisements have to note that speeds may be lower due to line quality, people still think they'll get that advertised speed 24x7. Some do, some don't!
I've complained to the ASA in the past about an advertisement, when Virgin Media started advertising fibre optic broadband. I've also however written regarding other ads from broadband suppliers as well, my main bones being badly performing ISPs advertising super fast servers and
especially ISPs with FUPs punishing heavier users advertising unlimited broadband.
I would actually quite like to see advertisements listing not only maximum speeds but also an average speed for their service, based on industry approved and standardised testing metrics, and no service that throttles speeds being listed as unlimited, along with it being made clear that services which do so shape certain protocols and types of traffic.
However that wouldn't be very good advertising now, would it, as testing shows that even the better performing higher speed services only average perhaps 50% of maximum performance going by VM's Epitiro data.