No-one held a gun to the ECB's head and told them to sell to Sky, they chose to sell to them to make maximum profit.
Is it worth mentioning that the BBC didn't even bid for the TV rights?
http://www.guardian.co.uk/media/2008...ortsrights.bbc
Quote:
"The BBC is astonished at the comments from the ECB," said a spokeswoman for BBC Sport.
"We have always said that any bid for live test cricket is subject to value for money and ability to schedule. In our view neither of these criteria were met," she added.
"We have consistently argued that not having cricket as a listed event puts it out of reach of all terrestrial broadcasters. This is the ECB's choice and they are entitled to it. It is absurd to blame the BBC for this outcome."
|
Also VM are available in Newcastle, or parts of it anyway, ex-Telewest.