Some more info is appearing, including a google comic about it!
http://googleblog.blogspot.com/2008/...n-browser.html
A Google comic (yes a comic) about it
http://www.google.com/googlebooks/chrome/
http://blogoscoped.com/archive/2008-09-01-n47.html
EDIT: Having looked through the comic, it's quite informative, and Chrome has some great features, they're even allowing their anti phishing/spyware/malware api available to everyone.