So it's a sweeping statement, and as it's a sweeping statement about 'fibre optic broadband' it implies 100% fibre optics, thanks for that
I didn't say you had to qualify every statement, merely that the adverts give the impression of 100% fibre optics. It's your opinion that it doesn't have to be 100% fibre to the home, the actual decision by the ASA was centred around both proportion of fibre to copper and the quality of the copper in question.
What this means to Joe Average is of course nothing. Advertising fibre optic broadband means to Joe Average that it's fibre all the way as they know nothing about the actual construction of the network, Hybrid Fibre-Coax.
I'll keep my opinion of analysts, especially in IT, to myself having had to clean up plenty of their messes for a fraction of the cash in the past