Cable Forum - View Single Post - Why Does Everyone Think Virgin Are Rubbish ?

Ignitionnet · 30-08-2008, 15:14

I think the whole point is turning advertising on its' head. Just as advertising shows the one extreme of whatever product it's advertising so you can turn it on its' head. VM portray their network as being purely fibre optic in the advertisements and broadband delivered over copper as being a bad thing. The advertisements are saying exactly that there's no fibre in the network, they discuss fibre optic broadband, say about how bad broadband delivered over copper is, and draw differentials between Virgin and DSL because Virgin use fibre optics.

30-08-2008, 15:14	#256
Ignitionnet Inactive Join Date: Jun 2008 Location: Leeds, West Yorkshire Age: 47 Posts: 13,995	Re: Why Does Everyone Think Virgin Are Rubbish ? I think the whole point is turning advertising on its' head. Just as advertising shows the one extreme of whatever product it's advertising so you can turn it on its' head. VM portray their network as being purely fibre optic in the advertisements and broadband delivered over copper as being a bad thing. The advertisements are saying exactly that there's no fibre in the network, they discuss fibre optic broadband, say about how bad broadband delivered over copper is, and draw differentials between Virgin and DSL because Virgin use fibre optics.