Quick point. While your area may not have many people on VM it just means they share the same bandwidth out between a larger area. VM are unlikely to upgrade areas for fun so if there's no congestion or chance of congestion on an area is just doesn't get upgraded.
If there's 30Mbit of 38Mbit used in an area and no more doesn't matter if that area is 250 homes or 2500 homes beyond that to split an area down to 250 homes costs a lot more than 2500