Quote:
Originally Posted by tdadyslexia
I think that Phorm has been spending more money on there advertising on Google, Phorm is number one on Google.
I wonder how much money it is costing them to stay at number one on Google? |
As I understand it, google don't accept payment for better placing in the actual search results. The sponsored links section on the right is obviously paid for though.
They could have used the services of a third party company to try and get themselves moved up the listing by using various tricks (or they could have done that themselves). alternatively it could be a natural change. One factor that affects ranking on google is links pointing to your website from other 'good' sites. I've seen a couple of news articles recently that had links to pages on the phorm domain.
EDIT:
For some background reading on the topic of search engine rankings I'd recommend this wikipedia article:
http://en.wikipedia.org/wiki/Search_engine_optimization