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Old 13-08-2008, 01:41   #13892
icsys
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Join Date: Apr 2008
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

So the breaking news that UK.gov misses deadline on EU Phorm probe makes it into the Netherlands Telecom Paper (subscription only).

The story is propagating around the net but no sign of it in our tabloid websites yet.

Note this extract from the EU letter:
Quote:
Second, as regards the issues arising with regard to the planned future deployment of the Phorm technology, there appears to be a certain discrepancy between how it is envisaged by the ICO, the ISPs and Phorm itself. One of the most significant issues in this regard is the way in which customers will express their consent to the application of Phorm technology in their case. While the ICO seems to suggest that the consent of users for the Phorm technology should be on an opt-in basis and also BT seems to confirm this approach, Phorm has indicated that it intends to tackle user consent through providing 'transparent meaningful user notice'.
Amazing that Phorm (as at 7th August 2008) still insist that users will be allowed to opt-out rather than be asked to opt-in....
Quote:
However, a company official stated that the company [Phorm] is in continuous dialogue with the ICO to dispel any sort of privacy fears, and it would also allow the users to ‘opt out’ from monitoring.
Above extract from this news article
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