Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

icsys · 12-08-2008, 14:02

News stories continue to appear through the 'lesser' news channels.
Is Phorm getting to BT?

Market analyst Gartner even suggests that telco's should gain revenue from advertising and application services based on what they know about their customers.
Delcroix, a Gartner research vice-president, said the issue of customer profiling was overblown. "Telcos do not know as much about their customers as Google or FaceBook know about theirs," he said. Gartner called for regulators to allow telcos to compete on level terms with search and social network firms.

All these comparisons to Google, it has to make you wonder why although google says 'we are not phorm', they still imply that it frowns on the Phorm/NebuAd model - which does not require an opt-in.

Note to Google - Phorm technology does require an opt-in. This is because BT would need to get permission from their customers in order for the trial to take place.

12-08-2008, 14:02	#13778
icsys Inactive Join Date: Apr 2008 Services: Virgin - BB,TV,Phone Sky box - with no sub Freeview - idtv Posts: 270	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] News stories continue to appear through the 'lesser' news channels. Is Phorm getting to BT? Market analyst Gartner even suggests that telco's should gain revenue from advertising and application services based on what they know about their customers. Delcroix, a Gartner research vice-president, said the issue of customer profiling was overblown. "Telcos do not know as much about their customers as Google or FaceBook know about theirs," he said. Gartner called for regulators to allow telcos to compete on level terms with search and social network firms. All these comparisons to Google, it has to make you wonder why although google says 'we are not phorm', they still imply that it frowns on the Phorm/NebuAd model - which does not require an opt-in. Note to Google - Phorm technology does require an opt-in. This is because BT would need to get permission from their customers in order for the trial to take place.