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Old 12-08-2008, 13:08   #13775
madslug
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Join Date: Jun 2008
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by R Jones View Post
So if we link to the Phorm site from any of our own pages, we could make sure it is via the sponsored Google paid for link, and not the plain url, then everyone who goes there from OUR links will cost Phorm money - in fact, will transfer a little money from Phorm to their enemy google. It's a sort of reverse OIX - using google to cost phorm money as a little protest against the way they plan to use Webwise to take traffic and visitors away from our websites.

Any legal problem with that?

Just take a moment for anyone with website links set up to Phorm, to change them from phorm dot com to the sponsored link.
The phrase 'click fraud' comes to mind.

What would be perfectly legal, if they have included content in the ad options, is to write a page about 'phorm' without providing any links and then add AdSense to the page. The advantage being that you will then earn from any clicks if an ad for the phorm site appears. [There is also the option to exclude certain sites from the content option, so earnings may not last once the page is discovered.]

On the other hand, the OIX wants to help monetise sites which have been written for no other purpose than to earn money by make them attractive for displaying ads ...
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