[tarka]

Originally Posted by R Jones

So if we link to the Phorm site from any of our own pages, we could make sure it is via the sponsored Google paid for link, and not the plain url, then everyone who goes there from OUR links will cost Phorm money - in fact, will transfer a little money from Phorm to their enemy google. It's a sort of reverse OIX - using google to cost phorm money as a little protest against the way they plan to use Webwise to take traffic and visitors away from our websites.

Any legal problem with that?

Just take a moment for anyone with website links set up to Phorm, to change them from phorm dot com to the sponsored link.

I think that could well be classed as click fraud. Probably best not to go any further down that route.

http://en.wikipedia.org/wiki/Click_fraud