Quote:
Originally Posted by oblonsky
Of course it's been observed for a long time that Phorm Inc. are buying their own keyword from Google just for this very eventuality. But it costs them each time someone visits their page through the sponsored link rather than the top-place serach result they've just lost!
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Google were very clever when they decided to allow brands as part of the bid key words. The question is: does each click cost 8p or the default £2.50? It is interesting that the Google adwords tool associates the word 'phorm' with light and php scripts including smarty and forms, also design and maglites / flashlights including clip on book lights. No relevance yet for their products.